First and foremost, your infographic must be self-explanatory, i.e. it must be comprehensible to the viewer even when detached from the rest of the content of an article. If, on the other hand, it is necessary to read a passage of text or view other infographics in order to understand it, it does not meet this criterion.
If the infographic is not self-explanatory, it is not suitable for sharing on social networks. This is unfavorable because according to studies, posts with infographics are clicked 30 times more often.
Creating an infographic – the structure
In principle, you should follow some principles when creating your infographic. These include norms of our culture, such as reading from left to right and from top to bottom. In addition, you should use common symbols in your infographic. Signs and colors sometimes have different or even opposite meanings in cultures.
Example: The stop sign we know is octagonal. In Japan, the stop sign is triangular.
This requires that you know your target customers exactly. Which of their problems do you want to solve? What is their previous knowledge? Which terms do they know?
Optimize infographics for the web
Your infographic should look great on any device. Therefore, there are a few specifics to consider:
It makes sense to align infographics horizontally. This is because many social networks and also Google image searches are set to corresponding image layouts.
Infographics on the web are naturally based on the RGB color space. It is best to save them as PNG-8 because you rarely need a color spectrum of more than 32 colors. If you do, remove color gradients from the graphic. Otherwise, you risk a too high memory size. Remember: 10 KByte is great, but 100 KByte is bad.
Using popular software such as Adobe Photoshop or Illustrator, you can easily set RGB using the “Save for Web” function.