Users come to your website with different motives and intentions: some want to find out about topic A. Others are more interested in topic B. A good link structure ensures that all users feel at home and reach their destination. Others are more interested in topic B. A good link structure ensures that all users feel taken care of and reach their destination.
Definition of User Experience
User Experience (UX) describes all aspects of the user experience. The term is applied to all products and services. Above all, however, UX describes a user’s experience with digital applications. Alternatively, it is also often referred to as user experience.
Information architecture
In order to find objects (e.g. books) quickly, they are given a structure. Not just any structure, but a structure that is comprehensible to the user. For example, books in a library are not sorted by size or color, but rather by subject and title. Experts refer to this as information architecture.
Thanks to software such as Microsoft Windows, more complex structures have long since become established. For example, a hierarchy of folders and subfolders. In this way, eBooks can be arranged in a tree structure, with subfolders for thrillers or humor, for example.
Visitor Persona
Just as there are Buyer Personas for archetypal customer types, so-called Visitor Personas are defined for typical website visitors.
- Target customers
- Potential applicants
- Suppliers
- Investors
A useful profile primarily includes the person’s interests and pain points. Preferred channels and end devices are also helpful.