We think honest feedback in any respect is just great! Not only because we deal with it on a daily basis, but because we are convinced that properly asked questions and honest answers bring about positive change. Especially in companies, employee surveys are an excellent tool to determine employee satisfaction or to make internal processes… Continue reading Employee surveys: Anonymity versus clear names?
Do you know the feeling of a “flow” effortless accomplishment of big tasks? Imagine a marketing department where such a flow is a daily reality: one gear meshes with the other. The output: Customers ready to buy. Such a flow is promised by the so-called Marketing Flywheel… What is the Marketing Flywheel? According to its… Continue reading Take off with the Marketing Flywheel
Users come to your website with different motives and intentions: some want to find out about topic A. Others are more interested in topic B. A good link structure ensures that all users feel at home and reach their destination. Others are more interested in topic B. A good link structure ensures that all users… Continue reading What makes a good link structure?
First and foremost, your infographic must be self-explanatory, i.e. it must be comprehensible to the viewer even when detached from the rest of the content of an article. If, on the other hand, it is necessary to read a passage of text or view other infographics in order to understand it, it does not meet… Continue reading What makes a good infographic?
Landing pages are proven to be the tool to reliably generate new leads and traffic. And properly built, and this is probably the most important point, a well-optimized landing page can catapult your conversion rate through the roof. But landing pages can do even more: used correctly, they can be used to qualify new and… Continue reading Lead qualification with landing pages: How it works including example