Do you know the feeling of a “flow” effortless accomplishment of big tasks? Imagine a marketing department where such a flow is a daily reality: one gear meshes with the other. The output: Customers ready to buy. Such a flow is promised by the so-called Marketing Flywheel… What is the Marketing Flywheel? According to its… Continue reading Take off with the Marketing Flywheel
Users come to your website with different motives and intentions: some want to find out about topic A. Others are more interested in topic B. A good link structure ensures that all users feel at home and reach their destination. Others are more interested in topic B. A good link structure ensures that all users… Continue reading What makes a good link structure?
First and foremost, your infographic must be self-explanatory, i.e. it must be comprehensible to the viewer even when detached from the rest of the content of an article. If, on the other hand, it is necessary to read a passage of text or view other infographics in order to understand it, it does not meet… Continue reading What makes a good infographic?
Landing pages are proven to be the tool to reliably generate new leads and traffic. And properly built, and this is probably the most important point, a well-optimized landing page can catapult your conversion rate through the roof. But landing pages can do even more: used correctly, they can be used to qualify new and… Continue reading Lead qualification with landing pages: How it works including example